Status Labs is exactly what it says on the label: a company all about the science of reputation. But how do you bring such an abstract concept into reality?
It all starts with Status Labs’ President, Darius Fisher. Darius Fisher is the ultimate social media crisis guru: whether you are in the public eye with a high stakes business or campaign, and can’t afford the negative attention a social media scandal would bring, or some personal information leaked to the public has you cringing from the consequences, Fisher can clean up the mess–and teach you how to keep it from happening again.
Fisher and Status Labs prioritize Google search results when cleaning up a client’s reputation (or first impression) online. By creating positive content and a marketing strategy that boosts the “good side of the story” to top results, Status Labs can clear away the detritus that’s mucking up your public image in no time. Curious how to take steps like this within your own company? As President of Status Labs, Mr. Fisher speaks at conferences regularly to share some of his best words to the wise.
With their President at the helm, Status Labs has made several major steps in solidifying their business over the past year. The physical growth of the company is obvious, as their original team of 25 has ballooned into 35 online reputation experts, including public relations specialists, online marketing specialists, creative writers, and many other necessary and top-notch talents. Adding wisdom to the companies forward motion, Status Labs has established a board of professionals in the industry as well.
More than physical growth, the past year has brought with it a strengthening of the company’s ethical center. Their ethical policies are now stronger and clearer than ever before, and their focus and involvement in volunteer and community initiatives has become a priority.
Like any quality reputation management firm, Status Labs has not spent the last year managing their own reputation crises, but ensuring that their reputation is solidly true to their values, not just caring about public image, but also caring for the public.