Honey Birdette Plans Rapid Expansion In UK And US

Honey Birdette is a luxury lingerie and sex toy brand that was founded in Australia. In 2016 they launched their first three stores in the United Kingdom in London, Westfield, and Leeds. The company plans to have 40 stores opened in the UK by the end of 2018. Honey Birdette was founded by Eloise Monaghan in Brisbane, Australia in 2006.
In addition to the rapid retail expansion in the UK, Honey Birdette has also launched an online site specifically for the United States. Monaghan had noted a huge increase in American purchases over the last year which was close to a 400% increase in revenue. The new online site will make it even easier for customers in the US to order and return items. Additionally, the US site will feature a larger range of the company’s products than what is currently available. Eloise Monaghan also said that she plans on opening Honey Birdette stores in the US in the coming years. She currently has a team scouting for locations to open stores in.
Eloise Monaghan founded Honey Birdette after a conversation she had with a friend while they were drinking champagne. They both agreed that it was impossible to find stimulating lingerie and bedroom accessories that would inject more excitement into their bedrooms. Eloise decided she would create a brand to meet this need and launched her first store in Brisbane in partnership with BBRC which is a private investment company.
Honey Birdette sells luxury lingerie along with briefs and bras. The price of a bra ranges from $100 to $140 with sales of 50% off occurring from time to time. They also sell high-end sex toys and other bedroom accessories such as massage candles and gels. The toys they sell are designed By Eloise who acts as the company’s Creative Director. All of the toys are also built at the company’s headquarters.
When shopping at one of Honey Birdette’s retail stores, guests are treated to champagne while they shop. The toys they sell are located in an area they call the Pleasure Parlour which helps create the ultimate boudoir experience for their guests.

Find more Honey Birdette on YouTube.

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